About

I’m a Senior / Lead Product Designer who helps teams simplify complex products and turn unclear requirements into practical, scalable experiences.

I’ve worked across enterprise software, B2B SaaS, government and data-heavy products, often in environments where the problem is complex, requirements are evolving, and Product, Engineering and stakeholders need to find a clear direction together.

My strength is bringing structure to that complexity. I work across discovery, product thinking, workflow design, prototyping, validation and delivery, partnering closely with Product, Engineering and SMEs to make sure solutions work for both users and the business.

Over time, my role has moved beyond designing individual screens. I increasingly focus on the wider product journey — how workflows connect, where users get stuck, what the team should prioritise and how design can reduce risk before development begins.

I use research, systems thinking, Lean UX and AI-assisted prototyping to explore ideas quickly, challenge assumptions and help teams make better product decisions earlier.

What I bring

Complex product thinking
I’m comfortable working with technical, operational and data-heavy products and turning complexity into clear workflows.

Product & systems thinking
I look beyond individual screens and features to understand how the wider product experience fits together.

Cross-functional leadership
I work closely with Product, Engineering, BAs, SMEs and stakeholders to build alignment and move teams toward practical solutions.

Design systems
I create reusable patterns and foundations that improve product consistency and make delivery more efficient.

AI-assisted product design
I use AI to accelerate exploration, research synthesis and prototyping while keeping design judgment and user needs at the centre.

How I like to work

I work best in product teams where Design, Product and Engineering are involved in solving the problem together.

I enjoy getting involved early, while the problem is still being shaped, rather than receiving a fixed requirement and being asked to design the screens.

I care about usability and craft, but I also think about product strategy, technical constraints, business priorities and what can realistically be delivered.

What I’m looking for

I’m interested in Senior and Lead Product Designer opportunities within in-house product teams, particularly where I can take deeper ownership of a product or problem space and work closely with Product and Engineering.

I’m also open to selected contract and project-based work, especially for teams that need experienced product design support to simplify a complex workflow, validate a new idea, shape an MVP or strengthen an existing product.

Get in touch

I’m open to Senior/Lead Product Design opportunities, permanent roles, contracts, and selected project work.